Jodi showcases diverse artisans on Jodi Bazaar

By

Isabelle Crossley

Published
Nov 2, 2022

Jodi has expanded its e-commerce store to retail a multi-brand range of accessories and homeware on its ‘Bazaar’ segment. The fusion style womenswear brand aims to uplift artisans across India and offer a comprehensive lifestyle offering to shoppers. 

“So excited to introduce Diti Mistry on Jodi Bazaar,” the brand announced on Facebook on November 1. “She works with surplus textiles and local techniques to create these one-of-a-kind eclectic pieces.” 
 
Mistry is the latest creator to launch on Jodi’s Bazaar. The artisan crafts brooches, accessories, and homeware and uses fabric scraps to make quirky, one off pieces. The brand’s mission for its own designs is to promote heritage craft techniques and modernise them for a wide audience and Jodi is reaching out to makers who share a similar modus operandi for the Bazaar. 

Jodi’s Bazaar now features a multi-brand selection of products ranging from homeware to home décor and accessories. With hand painted plates, 3D wall hangings, art prints and bags among others, the bright and idiosyncratic selection is designed to complement Jodi’s bold prints for its women’s and menswear. 
 
Gauri Verma and Karuna Laungani launched Jodi with the aim of bringing together their interests in craft, culture, fashion, and travel, according to the brand’s website. Jodi retails from its e-commerce store and brick-and-mortar store in Pune.