Jodi produces and distributes face masks with Farm to Table
Clothing brand Jodi has produced a collection of handcrafted non-surgical face masks made from fabric scraps and distributed them in partnership with the Farm to Table relief fund.
Jodi is producing face masks using textile scraps left over from its womenswear line, the brand announced on its Facebook page. The masks come in a variety of bright hues and bold prints which were used for Jodi’s spring/summer 2020 collection. The masks have been donated to Farm to Table, which will use and distribute them to communities across India.
Farm to Table has raised over Rs 14 lakh ($18,532) towards its goal of Rs 50 lakh and the funds are being used to aid farmers in areas including Kohlapur, Madhya Pradesh, and Urli Kanchan. The organisation purchases food directly from small-scale farmers who are struggling with a lack of orders and distributes the food and other supplies to at-risk communities, according to the organisation’s website.
Jodi also recently held a ‘Girls of Summer’ sale on its e-commerce store and 10% of the proceeds from the sale event were donated to Dastkar, a Delhi-based non-profit organisation for craftspeople. Dastkar works with over one lakh craftspeople including weavers, embroiderers, and other rural craftspeople in 25 Indian states, with the aim of preserving Indian craft traditions and aiding rural workers.
Jodi’s e-commerce store is now fully operational and its summer collection has launched online including printed maxi-dresses and separates. The brand is also retailing a special collection of face masks on its online store.
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