Published
Mar 28, 2019
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Jodi opens new store in Pune, holds pop-up in Delhi

Published
Mar 28, 2019

The fashion brand Jodi opened a flagship store and studio space at Wanowrie in Pune and held a pop-up shopping event in New Delhi to launch its latest collection in the capital.

Young label Jodi mixes handcraft textile techniques with eclectic style inspirations - Jodi- Facebook


Jodi collaborated with the jewellery brand Zariin for a “Jodi House Party” in New Delhi’s Defence Colony, where it displayed its hand printed silk collection alongside Zariin's traditional style jewellery. 

The brand’s spring/ summer 2019 collection “Orient Express”, which launched at the pop-up shopping event, includes prints inspired by China and Japan with dragons re-imagined in pastel hues on suits and light-weight coats and in marine blues on dresses. Other bright prints are more geometric and prairie-style ginghams also feature on sundresses. Textiles are hand-block-printed and all garments are made in India as per the brand’s design ethics. The look is eclectic, bright, and youthfully fashionable. 

The pop-up shopping event was organised with Love Struck Cow and sponsored by Beefeater London, Absolut, Svam, and Mad King and took place at Shibuya bar and restaurant.

Jodi also recently opened a studio-store hybrid space in Pune. The store opened with another “Jodi House Party” and the bright retail space also gives customers an insight into the brand’s production process, something particularly useful for a brand that promotes sustainable production.

The brand retails from its dedicated e-commerce site which also retails menswear, accessories and home décor. Jodi has also created a “zero waste project” and takes scraps of unused fabrics then makes them into accessories such as headscarves and scrunchies and retails them online. 

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