Jodi opens its Pune showroom to the public, steps into jewellery

By

Isabelle Crossley

Published
Nov 26, 2021

Womenswear brand Jodi has opened its showroom in Pune up to the public to give shoppers their first chance to browse the brand’s designs in-person. The brand also recently stepped into jewellery. 

On November 25, Jodi announced across Facebook and Instagram that its Pune space is officially open to shop. The brand refers to the space as, “our happy place” and has decorated the studio-come-store in the same bold hues its floaty, relaxed-fit garments have become known for. Along with an exclusive mural, the space houses Jodi’s latest collection of whimsical printed dresses, colourful layers, and clamp-dyed garments. 
 
“Our Jodi showroom is an extension of our work space here at Jodi HQ,” the brand announced on Facebook on Thursday.

“Come feel our heart-pumping prints in person, and stay for some chai and chatter. Colour obviously brings us joy, hence the hand painted mural and sign board and of course clothes that bring joy. We do not have any retail spaces yet, but you can swing by our showroom in Pune to feel Jodi in person and interact with us. We would love to see you.”

Jodi also recently launched its first-ever jewellery collection named ‘Jodi Jewels’. The jewellery line features 18 carat gold plated pendants, necklaces, and earrings with stone work and motifs inspired by Jodi’s custom textile prints.