Jodi launches new collection at pop-up in Dubai 'The Collective'

By

Isabelle Crossley

Published
Mar 3, 2023

Clothing and lifestyle brand Jodi has launched a pop-up shop in Dubai at The Taj Business Bay as part of two-day business-to-customer fair The Collective, designed to showcase “the best in jewellery and fashion”. 

“Marhaba Dubai, excited to meet you on 3rd and 4th of March,” announced Jodi on Facebook on March 2, sharing a photo of the brand’s founders in Dubai. “We’re popping up with our womenswear collections at The Collective Dubai.” 
 
Jodi has launched its latest collection of bold printed dresses and relaxed fit separates in Dubai to give locals their first opportunity to browse the collection in person. Jodi’s new season collection is titled ‘Luna’ and takes abstract inspiration from motifs including serpents, florals, and ethnic shapes for its signature prints. 

The Collective runs until March 4 and brings a wide range of Indian fashion brands to Dubai including AmPm, Aarti Vijay Gupta, Bunka, Pallavi Puri, Ode to Odd, Sonam and Paras Modi, Gulabo, and Gem Box among others. The event is designed to give brands from outside Dubai a platform from which to build a customer base in Dubai, a lucrative market for luxury fashion. 
 
This is the seventh edition of The Collective, which has brought a wide range of luxury brands to Dubai. The large numbers of Indian expats in Dubai make it a popular market for Indian brands, especially in the fashion and beauty sectors.