JJ Valaya open to future acquisition talks, currently focused on internal expansion
Designer JJ Valaya has shared that he is open to the possibility of corporate investment but is currently committed to expanding the business from within.
“It's only when the corporate comes in, that there's stability of the business and the brand goes to another dimension,” Valaya told The Hans India, about how a corporate partnership can help design-led brands. “So, I think this is a fantastic move forward and it's only going to go better.”
“If it happens, we will surely consider it,” said Valaya, about the possibility of a buyout. “I feel for us it's a couple of years to go before we can take this route. At the moment, we are doing a significant amount of experimentation and expansion within. If we find a suitable partner, of whom we are convinced can take the brand to another level, we will certainly be open for it.”
The brand recently launched its latest collection for spring/summer 2021 titled ‘Bursa – Chapter Two’ to follow on from its autumn/winter 2020 collection ‘Bursa’, the brand announced on Facebook. The collection launched at the brand’s newly relocated flagship store in Aerocity and is also available to view by WhatsApp appointment, as digital shopping consultations continue in the wake of Covid-19.
The collection launched with a campaign shot at the Tijara Fort Palace in Rajasthan and designs are inspired by the brand’s aesthetic of the ‘royal nomad’. Notable looks include ombré embellished lehengas and gowns featuring botanical motifs.
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