JJ Valaya launches multidisciplinary space in New Delhi
Traditional wear designer JJ Valaya has re-opened a new retail concept ‘The World of Valaya’ to house his eponymous brands’ clothing and home décor alongside photography.
JJ Valaya’s newly re-launched showroom at the JW Marriott in Aerocity, New Delhi has been designed to resemble a mix between a traditional palace and maximalist art gallery. The retail space had a rocky start with cancelled openings due to the pandemic but its doors are now open to the public and the brand is back in the brick-and-mortar business, it announced on Facebook.
“So, this is the first store to open after that and hopefully, god willing, next year we’ll do Bombay and we’ll see where it goes,” Valaya told the Telegraph India about his retail plans. “In July, we will do our nice big show, celebrating 30 years.”
The store was created in collaboration with a number of Indian businesses to create an all encompassing aesthetic. “Our new space deserved someone who understood how to create art Flowers,” the brand wrote on Facebook to announce its partnership with Fiorella, a luxury flower business. “Fiorella understood and managed to weave nature elegantly into our flagship experience with their floral installations.”
“In couture, I strongly believe that in terms of workmanship, the level of quality craftsmanship we do, we are amongst the finest,” said Valaya about his future plans. “We intend to take that as high as we can. I am wildly excited about my bridge-to-luxury line. Now, with that line, I am more accessible. Valaya Home is a very exciting space because I enjoy doing spaces as much as I like dressing people.”
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