Jiyo to hold Christmas Bazaar with The Asian Heritage Foundation in Delhi

By

Isabelle Crossley

Published
Dec 10, 2019

Clothing and lifestyle brand Jiyo has partnered with The Asian Heritage Foundation to hold a Christmas Bazaar from December 12 to 15 in Mehrauli, New Delhi to promote sustainable gifts for the holiday season.

The business-to-customer shopping event will feature handcrafted textiles, jewellery, clothing, homeware, and decorative items among other product categories, Jiyo announced on Facebook. The event describes itself as “a showcase of intelligent design” and will showcase products from across India with the aim of promoting the country’s diverse artisan crafts.

Jiyo is also currently holding a pop-up shop with Vivek Narang at multi-brand boutique Cinnamon in Bengaluru from December 6 to 15 to showcase a range of women’s shawls and textiles. The brand is also retailing its range of Baavanbuti cotton sarees and garments featuring embroidery from Sujini, Bihar to celebrate India’s rich artisan textile tradition.

Jiyo launched 10 years ago and has three main product lines: rural products market Jiva, affordable range of handcraft products Jaani, and luxury boutique and export line Jiyo. The brand works with artisans in Madhya Pradesh, Bihar, Jharkhand, Odisha, Telangana, and Andhra Pradesh to create handloom products and preserve heritage artisan crafts.