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Published
Jul 9, 2021
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Jivas 2021 to hold first edition to promote fashion from Arunachal Pradesh

Published
Jul 9, 2021

The Foxtail Heritage Fashion Association will hold fashion showcase event Jivas 2021 to celebrate fashion from Northeast India and promote design talent in the region. 

A promotional image for Jivas 2021 - Foxtail Heritage Fashion Association- Facebook


“Jivas 21 is yet another innovative step of Foxtail to showcase a fusion of Arunachal Pradesh’ traditional fabrics in a trendy avatar and raise awareness about cancer and promote tourism in the Northeast,” said Foxtail chairman, Rinchin Sangey, The Arunachal Times reported. 

“Some of the models and designers are cancer survivors themselves.”

The event will take place in partnership with Arunachal’s tourism department and in association with the Union tourism ministry’s ‘Incredible India’ initiative. It will also feature participation from non-profit organisation Matru Kriti. On Tuesday, the event held a press conference to promote its upcoming activities and announce that it plans to hold events locally in the coming months. 
 
The event will work with designers including Ashikur Rehman from Bangladesh, Khadi specialists Vipin Agarwal and Mukesh Dubey, Tanya Yami and Jennu Doyom from Arunachal Pradesh, and Roopa G from Bengaluru, among others, Foxtail Heritage Fashion Association announced on Facebook. 
 
“Along with haute couture creations of a dozen designers, presentations by models, and cultural programmes, Jivas 2021 will showcase Arunachal Pradesh’ gifts of natural beauty and cultural diversity,” said the event organisers at the press conference.

“The state’s uniqueness must be fully acknowledged and appreciated in terms of its coexisting cultures, commendable cuisines, pristine places and tremendous talent.”
 

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