Jisora enters plus-size fashion with launch of new collection

By

Maverick Martins

Published
Jun 22, 2022

Fashion brand Jisora has entered the plus-size fashion market with the launch of a new range of affordable collection for women. The latest collection includes apparel ranging from sizes XL to 6 XL.

With the launch of its new collection, Jisora aims to address the wardrobe needs of women, who are often overlooked by clothing brands leaving them with limited options.

The brand expects its affordable pricing coupled with latest designs in the plus-sized apparel market to help boost sales of its newly launched collection.

Commenting on the launch, Khusboo Sethi, co-founder of Jisora in a statement said, “The fashion industry has witnessed significant transformations as a result of women's acceptance of their curvier bodies. Plus-size fashion has risen in popularity as acceptance and awareness of body positivity have evolved. Plus-size fashion has given curvier women the flexibility to wear whatever they want and yet feel good about themselves. It's true that big is magnificent.”

Tushar Sethi, co-founder added, “Plus-size clothing has been largely neglected for years, with only a few unknown brands producing clothing for this demographic. However, the market is slowly growing in India and Jisora’s new collection of plus-sized apparel, comprising a wide range of kaftan and pyjama sets, ensures a seamless harmony between style and comfort.”

Jisora’s plus-sized apparel collection will be available at its stores across India and leading online platforms.