Jharkhand khadi fair witnesses sales worth Rs 24 crore in 18 days

By

Maverick Martins

Published
Jan 8, 2019

Rashtriya Khadi & Saras Mahotsav, a khadi fair organised by the Jharkhand State Khadi & Village Industries Board (JKVIB), witnessed record sales of Rs 24 crore (approx $3.5 million) during the 18-day festival.
 

The khadi fair saw participation by over 1200 artisans and entrepreneurs from 22 states across the country.
 
“More than seven lakh people visited the fair in these 18 days and the Johar Emporium of Khadi board alone managed to sell products worth Rs 40 lakh. Almost 60% of sale was done through POS machines, thus promoting the idea of digital India,” said Sanjay Seth, chairperson of Jharkhand State Khadi & Village Industries Board (JKVIB).

“This fair managed to provide self-employment to a number of such people, which is what the aim of Khadi board has been,” Seth added.
 
During the fair, JKVIB also distributed grants worth Rs 76 lakh to eight different Khadi-making committees and associations of Jharkhand to boost khadi production.
 
JKVIB organizes the khadi fair every year with an aim to promote hand-made products and give a platform to of rural artisans to showcase and sell their products.
 
Khadi, a traditional hand-spun textile, is extremely popular in the state of Jharkhand and has over 1.13 lakh registered artisans. The country’s first khadi mall is also expected to come up in the state of Jharkhand in the coming years.