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Published
Jun 21, 2022
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Jewellery brand Shobha Shringar partners with Miss Femina India 2022, holds showroom events

Published
Jun 21, 2022

Fine jewellery brand Shobha Shringar has partnered with Miss Femina India 2022 as its official jewellery partner and will hold numerous events in its showroom in Mumbai and create exclusive jewellery for the pageant. 

Shobha Shringar specialises in bridal jewellery - ShobhaShringar - Instagram


Shobha Shringar Jewellers will showcase a range of its gold and gemstone jewellery at the Miss Femina India 2022 pageant and will hold themed in-store events from now until July 7, the brand announced in a press release. Shobha Shringar Jewellers was previously the jewellery partner for the event in 2017 and 2021. 

“The Miss India pageant has become synonymous with Indian beauty and has served as the perfect launchpad for the country's finest talent,” said the brand’s director Snehal Choksey in a press release. “It is an honour for Shobha Shringar Jewellers to be the official jewellery partner for FMI for the third time and bring India's finest jewellery house to the FMI experience. The widely adored crowns are an exclusive Shobha Shringar creation and the finalists are dressed in exotic Shobha Shringar collections through each round, to enhance their inherent beauty with superlative ornaments.”

Through this initiative and several others, Shobha Shringar Jewellers is working to convert shoppers who previously bought commoditised, unbranded fine jewellery into its customers by enthusing about its brand story. “Branded jewellery is emerging from the pandemic as one of the hottest product categories for luxury players,” said the brand in a press release. “Likewise, luxury consumers are expected to recover much faster from the economic impact of Covid-19 than their lower income counterparts.”

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