×
155
Fashion Jobs
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive - Female - Khokhra - Ahmedabad
Permanent · Ahmedabad
CAPITAL PLACEMENT SERVICES
Cfo For International Funding For 1000 Crore Company in Gujarat
Permanent · Vadodara
NEEJ
Business Development Manager
Permanent · MUMBAI
LIFESTYLE BRANDS
Regional Sales Manager, Peter England - Bangalore
Permanent · BENGALURU
KITEX GARMENTS LIMITED
General Manager - Merchandiser
Permanent · ALUVA
ZODIAC CLOTHING CO LTD
Sourcing Officer (Fabric & Garment)
Permanent · MUMBAI
LIFESTYLE BRANDS
Head of Marketing, Louis Philippe - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
HIGH FASHION GARMENT COMPANY
Manager Humanr Resource (Male) From Mumbai Only
Permanent · MUMBAI
RAJ KHATRI FILMS PVT LTD
Digital Marketing Executive
Permanent · MUMBAI
ANANDGUPTA COUTURE
Social Media Marketing & Fashion Design Assistant
Permanent · MUMBAI
DESIGNR
Sales Officer
Permanent · NEW DELHI
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR

Jewellery brand Pandora wants to grow beyond charms

Translated by
Nicola Mira
Published
today Mar 1, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

In 2017, Danish jewellery brand/retailer Pandora generated 57% of its DKK22.8 billion (€3 billion) revenue with pendant charms, which have become very popular for personalising bracelets. And while charms are still best-sellers in the Asia-Pacific and EMEA regions, Pandora's more mature markets, above all the USA and the UK, are looking for novelties.

"By 2022, we would like our range of rings, earrings, necklaces and chokers to account for 50% of our sales," said Anders Colding Friis, President and CEO of Pandora. In 2017, those products accounted for 26% of the group's sales, compared to 23% a year earlier, though still a long way behind charms and bracelets, which generated the remaining 74% of Pandora's revenue.


Rings by Pandora - Instagram


To move beyond charms, in 2017 Pandora added 160 new ring and necklace models to its collections. Last October, the Danish group also launched a collection in collaboration with the Walt Disney Company in the EMEA region. In pursuit of its objectives, Pandora opened a new research centre in Bangkok, Thailand, dedicated to the development of new technology and innovative designs.

The group wants to increase the number of new product launches, and also have the ability to mix materials, in order to offer more accessible items and boost purchasing frequency.

In 2017, Pandora's EBITDA reached DKK8.5 billion, up 7%, while its net income fell by 4%, to DKK5.7 billion. Last year, the group made 308 net store openings, and currently operates 2,446 stores in 100 countries.
 

Copyright © 2019 FashionNetwork.com All rights reserved.