Jewellery brand Priyaasi names Dia Mirza as brand ambassador

By

Maverick Martins

Published
Mar 9, 2022

​Priyaasi, a direct-to-consumer (D2C) online jewellery brand, has signed actor Dia Mirza as its brand ambassador.
 

Priyaasi is part of Mensa Brands, a start-up unicorn that partners with digital-first companies and scales them domestically and overseas.
 
Mensa Brands expects the association to help Priyaasi strengthen its presence in the jewellery market and widen its customer base across India.

Commenting on the association, Ananth Narayanan, founder CEO of Mensa Brands in a statement said, “The opportunity in the D2C segment in India is enormous and underpenetrated categories like jewellery, make up for an excellent and exciting space to be in. We are very upbeat about Priyaasi’s association with Dia Mirza, an epitome of elegance herself.”
 
Priyanka Khandelwal, founder of Priyaasi added, “Dia has a timeless beauty and appeal to her, and I loved how she responded to our product range, be it the everyday silver designs or the festive specials. For a brand that celebrates women across occasions through jewellery, this is a perfect match. Excited to see our journey together with her as the official face of Priyaasi.”
 
Founded in 2018, Priyaasi is an online jewellery start-up and has been previously awarded the best jewellery brand on e-commerce platform Myntra.