Jewellery brand Kisna opens first franchise store in Hyderabad

By

Isabelle Crossley

Published
Nov 3, 2022

Fine jewellery brand Kisna Diamond and Gold Jewellery has opened its first franchise store to date in Hyderabad. The Hari Krishna Group brand’s new address in Hyderabad’s Sarath City Capital Mall retails a wide array of fine jewellery, curated to local tastes. 

The new Kisna store represents not just the business’ first franchise store launch but also a new brand philosophy and design identity, the brand announced in a press release on November 2. The store launch was attended by film personality Raashii Khanna and a number of executives at the business. 
 
“We launched our first franchise store in Hyderabad as the city is a significant market for us,” said Kisna director Parag Shah in a press release. “We intend to provide the best service and offerings to our esteemed customers. Our offline expansion plans through the adoption of the franchise model are in line with Kisna’s business approach and long-term vision. This store reflects the new brand philosophy and the design identity that we have crafted to represent the aspirations of modern Indian women. Moreover, with the wedding season upon us, the store offerings are curated to suit local tastes and preferences.”

The new store features over 10,000 jewellery designs with a mix of lightweight, everyday pieces and heavier, occasion wear styles. “Bringing the efforts and vision of the Hari Krishna Group to the forefront, Kisna has become the consumers’ preferred jewellery brand of choice,” said Hari Krishna Group’s founder and managing director Ghanshyam Dholakia. “We felt it was imperative to further accelerate growth and extend the reach of Kisna, making it and diamonds accessible for every woman in the country.  It is a vision to further strengthen our partnership with existing retailers as well as create a strong footprint with new partners, enabling growth and prosperity for the entire industry.”