Jennifer Lopez signs fragrance agreement with Designer Parfums
Prestige beauty company Designer Parfums has signed an exclusive fragrance partnership with American actress, singer and producer Jennifer Lopez. The collaboration will see the business work together with Lopez to develop a new strategy to boost her fragrance business globally.
With 24 fragrance launches, Jennifer Lopez is a fragrance powerhouse and one of the most successful celebrity brands of all times. She released in 2003 her debut fragrance ‘Glow by JLO’ in partnership with beauty manufacturer Coty, starting the celebrity fragrance trend and reporting one of the most successful fragrance launches to date.
Her brand joins the Designer Parfums portfolio after being unloaded by Coty in 2017 as part of a portfolio rationalization plan.
"Jennifer has always had a clear vision when it comes to her fragrance, knowing trends and delivering scents the public love, all while encompasses her authenticity and vision," said Dilesh Mehta from Designer Parfums. "The teams at Designer Parfums are hugely excited to be working with Jennifer and her team and having a long, successful and beautifully scented partnership."
"Developing my fragrance line has been a uniquely rewarding creative experience. I am excited to work with Designer Parfums to continue the expansion of my Jennifer Lopez Fragrance House," added Jennifer Lopez.
Designer Perfums is a growing force in the prestige beauty arena. Its portfolio of wholly owned brands and licences includes Jean Patou, Porsche Design, Aigner Parfums, Ghost, Jean Louis Scherrer, Naomi Campbell and Ariana Grande.
Its expertise spans key fragrance markets including Europe, US, Asia and the Middle East. "Through our partnership with Jennifer Lopez, we will use our combined brand equities to further strengthen our position in these markets, and expand into new territories," said Dilesh Mehta.
Designer Parfums products are available in more than 80 countries around the world.
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