Jennifer Lopez's cosmetic range with Inglot comes to India with Major Brands

By

Maverick Martins

Published
Jul 24, 2018

Jennifer Lopez's make up line with cosmetics giant Inglot has entered the Indian beauty market through the latter’s India marketing and distribution partners Major Brands India Pvt Ltd.
 

The 70-piece collection ranges from powders to lipsticks, eye shadows & mascara to eyelashes, nail enamels and cosmetic palettes. It will be sold in India through Inglot stores.
 
"The capsule collection we created with Inglot is filled with all my go-to products in my favorite colors. We have everything from mascara, lipsticks, eyelashes, blush, eye shadow and of course bronzers," Lopez said in a statement.

Commenting on the launch of Inglot in India, Tushar Ved, President, Major Brands (India) Pvt Ltd said: "Jennifer Lopez is an icon for women all over the world. With her sense of style and expertise on beauty, she remains the apt choice for Inglot to connect with its consumers. We are positive, our Indian customers will take great affinity towards the new collection considering her connect with Indian audiences as well."
 
With the market size of India’s beauty, cosmetic and grooming market expected to reach US $20 billion by 2025 from the current US $6.5 billion, Major brand is ramping up its brand portfolio in this segment. It had recently added Bath and Body Works to its portfolio.
 
Major Brands is India’s leading retailer for premier international fashion apparel, accessories and beauty brands. It currently has a total of 180 stores across India for its numerous fashion and beauty brands.