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Published
Sep 10, 2021
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Jeffree Star cosmetics launches in India with Nykaa

Published
Sep 10, 2021

U.S.-based cosmetics brand Jeffree Star Cosmetics has launched online in India with multi-brand beauty retailer Nykaa

Jeffree Star Cosmetics is now available in India with Nykaa - Nykaa- Facebook


As part of its 'only at Nykaa' range of brands, Falguni Nayar’s beauty retail giant has brought Jeffree Star Cosmetics to the Indian market, the business announced on Facebook. For its initial launch, the brand is retailing a selection of lipsticks, liquid lipsticks, mini eyeshadow palettes, and lip scrubs on Nykaa. Product prices range from Rs 1,500 ($20.43) for a lip scrub to Rs 3,400 for a mini eyeshadow palette.
 
Jeffree Star Cosmetics launched in 2014 with three liquid lipstick shades. The business is owned by internet personality Jeffree Star and business partner Jeff Cohen. 

Nykaa retails a wide range of international makeup and personal care brands on its e-commerce store as well as in its network of brick-and-mortar stores across India. Other recent international brand launches on Nykaa’s online store include Morphe Cosmetics,  NuxenParis, Too Cool for School, Prada, Too Faced, Wishful, and Kora Organics, among others. 

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