×
201
Fashion Jobs
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Kulithalai
DMART
Dmart - Circle Manager - Human Resources
Permanent · Nagpur
DMART
Dmart : Senior Officer / Asst. Manager - HR
Permanent · Bhopal
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Davanagere
ASSORT STAFFING SERVICES
Area Sales Manager | Chennai | Only 7+ Yrs in Apparels Apply
Permanent · Chennai
H&M
Head of HR - Tech Location India
Permanent · BENGALURU
H&M
HR Business Partner
Permanent · NEW DELHI
SK APPARELS
Factory Manager - (Vamatex & Smit Terry Looms Factory)
Permanent · Karur
ADIDAS
Senior Specialist - Finance Operations fp&a
Permanent · CHENNAI
ADIDAS
Manager - Gbs Global Strategy Activation
Permanent · CHENNAI
ADIDAS
Senior Manager HR Data
Permanent · CHENNAI
ADIDAS
Profit Protection Specialist
Permanent · GURUGRAM
ADIDAS
Senior Manager - Company Secretary -Aimpl
Permanent · GURUGRAM
L'OREAL GROUP
Product Manager- Kiehl's, Luxury
Permanent · Mumbai
L'OREAL GROUP
Senior Key Account Manager - Ecommerce, Ppd
Permanent · Mumbai
METROPOLIS HEALTHCARE
Territory Sales Manager
Permanent · Guwahati
2COMS
Area Sales Manager Institutional Sales
Permanent · Chennai
POLYCAB
Area Sales Manager - Lhdc - Ludhiana
Permanent · Ludhiana
KOTAK MAHINDRA BANK
Urgently Hiring For Area Sales Manager- Agri
Permanent · Coimbatore
SUPERDRY
Ethical And Sustainability Manager
Permanent ·
ION EXCHANGE
Area Sales Manager or Assistant Area Sales Manager
Permanent · Vapi
L'OREAL GROUP
Officer / Executive - Sales Planning, l’Oreal Dermatological Beauty Division
Permanent · Mumbai
By
Fibre2Fashion
Published
Apr 18, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

JCPenny launches plus-size fashion brand Boutique+

By
Fibre2Fashion
Published
Apr 18, 2016

JCPenny launches Boutique+, its first ever plus-sized fashion brand for women and announces collaboration with Project Runway winner Ashley Nell Tipton, who will serve as brand ambassador and design two upcoming capsule collections for the brand, according to a company press release.


JCPenny launches plus-size fashion brand Boutique+.


Boutique+ is a plus-size lifestyle collection designed for the fashion minded millennial shopper. The new line was conceived and created by a dedicated team of JCPenney design, trend, and product experts who ensure the colours, prints and fabrics of Boutique+ flatter and fit curvy silhouettes. The collection of the company’s newly launched brand Boutique+ will debut in 500 stores and online beginning 1 May.

 “There are millions of incredibly stylish full-figured women who are seeking comfortable, well-fit clothes that offer style and versatility. JCPenney is committed to winning her loyalty by designing an entirely new modern brand made just for her and creating a dedicated shopping environment that respects her time and budget with a greater selection of affordable plus-size fashion that takes into account diverse body types,” said Siiri Dougherty, senior vice president of women's apparel at JCPenney.

Starting this spring, designer Ashley Nell Tipton will design collections for fall and holiday. She will also introduce an exclusive JCPenney capsule collection “Ashley Nell Tipton for Boutique+.”

“I am thrilled to be a part of the JCPenney Boutique+ brand launch and have an opportunity to design a contemporary line that appeals to the wants and needs of plus-size women,” said Ashley Nell Tipton.

In addition to introducing the Boutique+ brand of clothing this spring, JCPenney is also debuting an all-new in-store concept called "The Boutique" in nearly 200 stores. This new environment will give the full- figured customer an elevated environment for shopping a curated assortment of classic and modern fashion from brands such as a.n.a, Boutique+, Liz Claiborne, Worthington, Alyx and Bisou Bisou.

Copyright © 2023 Fibre2Fashion. All rights reserved.