Jaypore opens new store in Saket's DLF Avenue

By

Isabelle Crossley

Published
Jun 7, 2022

Fashion and lifestyle brand Jaypore has opened a new brick-and-mortar store in New Delhi’s Saket. The store is located within DLF Avenue mall and is Jaypore’s second store in the city. 

Jaypore’s new store houses its full selection of men’s and women’s traditional wear as well as accessories, jewellery, homeware, and other goods, the brand announced on Facebook on June 6. The bright, warmly lit space has a cream colour scheme with gold accents and features ornate carved display tables throughout. 

The brand joins Indian and international labels including Fossil, Melorra, Nautica, Replay, Tanishq, Vero Moda, and Meena Bazaar among others in DLF Avenue. Jaypore’s store is located on the first floor of the mall. DLF Avenue was previously DLF Place Saket and was revamped as DLF Avenue with a new look, new brands, and curated spaces in a Rs 100 crore transformation in 2020. 

Jaypore’s other recent store opening was in Mumbai’s Lower Parel. The brand opened a store in Phoenix Palladium mall in the area in March this year. 

The brand recently launched its latest collection of kurtas named ‘Suwairaah’, it announced on Facebook. The iridescent silk cotton kurtas are embellished with gota and are inspired by the silk route. Jaypore also launched a new jewellery collection featuring bold, heavyweight bridal chokers and earrings among other designs.