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Published
Mar 15, 2022
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Jaypore opens new store in Mumbai's Lower Parel

Published
Mar 15, 2022

Ethnic wear and lifestyle retailer Jaypore has opened its second store to date in Mumbai. The brand has opened its doors at Phoenix Palladium in Mumbai’s Lower Parel district.

A look from Jaypore's new 'Soha' collection available in its new store - Jaypore- Facebook


Jaypore’s new brick-and-mortar outlet features a wide selection of the products the brand retails on its online platform and gives shoppers the chance to see the items in person. The retail space has dedicated sections for womenswear, menswear, jewellery, and home, the brand announced on Facebook. 
 
The new store reveals Jaypore’s “new retail identity,” the brand announced in a video it posted on Facebook to unveil the new store. The interior of the spacious store is inspired by temple bells and traditional crafts and clothing is showcased on gold racks while central islands in the store display accessories including handbags and shawls. 

One segment of the store is dedicated to sarees and features a rainbow selection of traditional weaves. Another segment is dedicated to men’s “classic kurtas” while an enclave showcases the brand’s homeware line complete with statues, tableware, and other decorative items. 
 
The store features a wide selection of silver jewellery which is displayed in glass cabinets in its own section. The store has an open, transparent storefront and the spacious retail outlets also features large TV screens which exemplify the brand’s ‘modern take on tradition’ aesthetic. 

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