Jaypore launches Winter Wedding collection at Bandra showcase with Kushboo Grewal
Aditya Birla Fashion Retail Limited’s artisanal fashion and lifestyle brand Jaypore launched its Winter Wedding Collection with a showcase event at its store on Turner Road in Bandra, Mumbai. Hosted by singer Khushboo Grewal, the soiree showcased an array of occasion wear for men and women.
Jaypore’s winter showcase presented rich jewel toned velvet, glittering embellishments, and all of the relaxed glamour shoppers have come to expect from the crafts based label. The event featured launches of womenswear collections ‘Padmini’, ‘Zar’, and ‘Amirah’ as well as other lines, Jaypore announced in a press release on December 13.
The event welcomed celebrity guests including Simple Kaur, Dimple Jangda, Dhrriti Saharan, Shilpa Saklani, Akriti Ahuja,Shrima Rai, Himani Singh and Shweta Bhardwaj who all wore Jaypore looks curated exclusively for the showcase. The event also featured stylist Mandeep Kaur who styled guests in pieces from the new line.
“This wedding season, Jaypore is excited to present our new winter wedding collection,” said Jaypore’s business head Rashmi Shukla in a press release. “Highlighting a diverse and extensive range of regal attires and accessories for men and women. Elegantly embellished in rich hues, with a wide range of options to choose from. These have been specially curated for the festivities along with an artisan craft inspired homeware collection, making it the perfect gifting option this celebratory season.”
ABFRL brand Jaypore sources its products from more than 70 craft clusters and retails from its dedicated e-commerce store and 15 stores across India. The business retails both its own brand products and a multi-brand selection of goods covering categories including menswear, womenswear, jewellery, accessories, home décor, tableware, and home furnishings among others.
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