Jaypore launches 'Open House' pop-up in New Delhi
Fashion and lifestyle brand Jaypore launched a pop-up shop in New Delhi on March 19. The ‘Jaypore Open House’ runs until March 21 at the Aga Khan Hall and is designed to showcase an array of heritage Indian crafts.
“Explore India's rich cultural heritage at the Jaypore Open House, at Aga Khan Hall in Delhi,” Jaypore announced on Facebook. “Discover an eclectic array of artisanal finds from across the country, available for a limited time only. Experience the diversity of Indian craft heritage like never before.”
The pop-up features product categories including ethnic wear, jewellery, fashion accessories, and home décor. The event also features an array of products designed for corporate and festive gifting, giving it a dual business-to-business and business-to customer focus. The pop-up aims to introduce Jaypore to new customer demographics and showcase its new designs for the spring season.
Aditya Birla Fashion and Retail Limited’s business Jaypore is designed to promote Indian heritage crafts by offering premium products for the modern wardrobe and home. The brand sources its products from more than 70 craft clusters and retails from its dedicated e-commerce store and 15 stores across India. The business retails both its own brand products and a multi-brand selection of goods covering categories including menswear, womenswear, jewellery, accessories, home décor, tableware, and home furnishings among others.
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