Jayanti Reddy celebrates 10 years in fashion with global and menswear expansion plans

By

Isabelle Crossley

Published
Nov 25, 2021

Designer and entrepreneur Jayanti Reddy is celebrating a decade in fashion for her eponymous brand and plans to begin her next decade by expanding internationally and stepping into menswear. 

“We are keen to make global inroads as I see a potential NRI [non-resident Indian] bride keen to embrace my designs,” Reddy told Elle India about her future plans. “We’ve been getting a lot of requests from the NRI market and it’s time for Jayanti Reddy Label to globally expand. Also, a menswear line is in the pipeline and I’m thrilled about that as bespoke sartorial tailoring is one area that excites me.”
 
Reddy also recently collaborated with wedding designer Devika Narain to launch a series of six installations in her new store which celebrate Reddy’s diverse archive of bridal wear. The installations feature Reddy’s take on traditional Nizami and Benarasi weaves, as well as a feature for her team of artisans and ample examples of her signature purple hue. 

Reddy is also stepping into education through her collaboration with online education platform The Designer’s Class, she announced on Facebook. For her first-ever class in design, Reddy will teach on building a sustainable brand, trade secrets, and “the ins and outs of the industry,” she said. 
 
“Ten years have been absolutely phenomenal not just for my creative growth and also for the trajectory of my design house,” Reddy told Elle India. “It’s been a decade-long spell of a lot of learning and unlearning where I’ve created my niche and a fashion audience who was itching to discover a unique product embraced my designs. From creating an Indian modern brand to putting it on the map to evolving it– it’s been a creatively satisfying voyage.”