Jatin Malik Couture opens shop-in-shop at Pernia's Pop Up Studio, Men

By

Isabelle Crossley

Published
Jan 6, 2022

Men’s traditional wear brand Jatin Malik Couture has opened a shop-in-shop within multi-brand luxury boutique Pernia's Pop Up Studio, Men in Bandra, Mumbai. 

Jatin Malik Couture’s new shop-in-shop features an array of wedding-ready looks as well as other formal and occasion wear, Pernia's Pop Up Studio announced on Facebook. The brand’s latest collection, which now has a dedicated segment in the store, is a classic take on traditional masculine opulence with tailored sherwanis, subtle embroidery details, and loosely draped trousers. With a colour palette which mixes deep blues and charcoals with off white, the line mixes traditional aesthetics with a more muted, modern colour story. 
 
Jatin Malik launched his eponymous brand in New Delhi in 2016 and went on to present his designs as part of Milan Fashion Week in 2019, according to the brand’s website. Jatin Malik Couture retails from its dedicated e-commerce store, flagship stores in New Delhi and Mumbai, and multi-brand stockists in India and the UK. 

Pernia's Pop Up Studio’s Waterfront Road store is dedicated to menswear and features a multi-brand selection of traditional, Western, and fusion wear with the aim of promoting Indian designers. Pernia’s Pop-Up Studio is the brick-and-mortar arm of e-commerce platform Pernia’s Pop-Up Shop which was founded by Pernia Qureshi and later acquired by Purple Style Labs Private Limited in 2019.