Janhvi Kapoor to endorse beauty retailer Nykaa

By

Maverick Martins

Published
Sep 13, 2018

Indian beauty brands retailer Nykaa has signed Bollywood actress Janhvi Kapoor as their brand ambassador. Janhvi will be seen endorsing Nykaa products and feature in their advertising campaigns across India.
 

Nykaa also launched ‘Janhvi Loves’ edition, a collection handpicked by Janhvi from Nykaa’s in-house collection, Nykaa Cosmetics. The collection will soon go online on Nykaa.com and will also be available at Nykaa stores across India.
 
Commenting on the association, Falguni Nayar, Founder & CEO, Nykaa in a statement said, “We are delighted to welcome Janhvi to the Nykaa family. From the first time I met her, I was absolutely charmed by her magnetic personality and down-to-earth attitude. She embodies perfectly the ideals of the Nykaa woman with her conviction to realize her goals. We look forward to an exciting partnership together towards building brand Nykaa.”

Janhvi Kapoor added, “I was fascinated when I heard how Falguni Nayar gave up a career as a successful banker, started Nykaa from scratch and built it into a market leader in just five years. For me, Nykaa is a shining example of what Indian women can achieve. And as a consumer, Nykaa gives you the power of choice and the ability to be your best. I’m really proud to be the face of Nykaa.”
 
Nykaa was launched online by Falguni Nayar in 2012 and currently has 22 brick and mortar outlets across India. The company is also planning to go public with an IPO in 2020.