James Ferreira partners with Seva Chikan weavers

The designer James Ferreira is in his fourth decade in the Indian fashion industry and, still working with traditional weaves, is partnering with Seva Chikan weavers for a special project.

Ferreira has partnered with Seva Chikan weavers to develop new techniques - James Ferreira- Facebook

“I have been on a path of rediscovering myself and my craft,” Ferreira told the Hindustan Times at a recent trip to Lucknow. “And trust me my journey till date has been simply thrilling. Though I feel there is still a lot left in me in terms of fashion that I can still pass it on to youngsters trying to make a name in the industry.” 

As part of rediscovering his craft, Ferreira has partnered with Seva Chikan weavers. “Together we have come up with a seam called Darz where we have joined two fabrics with an appliqué piece,” explained Ferreira. Describing this as the beginning of a “big project”, Ferreira said, “When I told them about my idea and innovation weavers here were more than excited to experiment and come with new beautiful designs,” hinting at his upcoming collection.

Ferreira, who has also been guest lecturing on fashion design at Pearl Academy, has expressed that despite his many years in the Indian fashion industry, he still has the desire to create and teach. Working with sustainable weaves and traditional techniques is a trend that is gaining huge traction in the Indian fashion industry but something that has been a part of Ferreira’s work for decades. Ferreira calls weavers and artisans, “the real heroes of Indian fashion industry,” and stated that he has much to revel from his partnership with Seva Chikan weavers in the near future.

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