Published
Dec 16, 2019
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Jadeblue goes online to strengthen its customer base

Published
Dec 16, 2019

Jadeblue Lifestyle India Ltd has entered the online segment with the launch of its new e-commerce site for future growth in the Indian market.
 

Jadeblue goes online to strengthen its customer base - Jadeblue


The company, which sells premium menswear from formal to casual and ethnic wear, is confident in expanding its customer base through the online route.
 
Jadeblue is banking on seamless logistics, data-analytics and smooth customer experience to make inroads in the lucrative online fashion market in India.

Commenting on its online entry, Bipin Chauhan, managing director at Jadeblue in a statement said: "The marketplace scenario is quite complex currently - both in the nature of business and with every player angling for increased market share. Having built a network of offline stores, expanding online is a natural progression for us.”
 
“We are looking at an expanded customer base through online channels. I believe our cumulative expertise, experience and customer insights acquired over almost 40 years in the trade will stand us in good stead, as we reboot our online foray. Staying focussed on giving superior quality products and giving a good customer experience will surely help us acquire and build a strong customer base," he added.
 
JadeBlue Lifestyle India Ltd was founded in 1995 by Jitendra Chauhan and Bipin Chauhan. The company currently has 22 Jadeblue stores and 38 stores for its private-label Greenfibre across India.

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