Jacqueline Fernandez named brand ambassador of Lotus White Glow
Lotus Herbals has signed Bollywood actress Jacqueline Fernandez as the brand ambassador for its skincare brand Lotus White Glow.
The actress will feature in multimedia campaigns for the brand that include TV, print and digital. Lotus is confident that Jacqueline’s strong connect with the youth will help it widen its reach and boost sales of its product range.
Jacqueline had earlier endorsed the Body Shop India as brand ambassador and was recently replaced by actress Shraddha Kapoor.
Commenting on the association, Nitin Passi, joint managing director at Lotus Herbals in a statement said, "White Glow is a brand which is mainly for the youth and based on natural ethos and we are glad that we have the most gorgeous celebrity to endorse it.”
Jacqueline Fernandez added, "My preference for skin care products is one that is skin-friendly and made of natural ingredients. My need for an entire range of skincare products that get me glowing naturally has finally been met by Lotus, and I couldn’t have been happier.”
Lotus Herbals is one of the leading players in the country’s beauty care segment. It is currently expanding its natural beauty offerings to tap into the sector’s rising popularity in the Indian market.
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