Published
Apr 12, 2018
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Jacqueline Fernandez's fitness fashion brand ‘Just F’ launched in India

Published
Apr 12, 2018

Bollywood actress Jacqueline Fernandez has collaborated with Mojostar to launch her own fitness and fashion brand ‘Just F’.
 

Jacqueline Fernandez - Facebook


Just F is expected to hit the markets next month and will be priced between Rs 1,000 ($15) and Rs 3,000 ($50). It will have a range of athleisure outfits, featuring styles including monochromes, floral active wear and club-inspired active wear.
 
The brand is looking to tap into the huge athleisure market currently dominated by foreign players through innovative offerings designed specifically for the millennial Indian women.

Speaking on the launch, Abhishek Verma, CEO, Mojostar, in a statement said, “Active-wear trends in India are still heavily dominated by the needs of male consumers. Brands in this space still have a primary share from male consumers, leaving gaps in the offering for young Indian women. Just F is our way of giving female consumers products which cater to their needs and sensibilities.”
 
Jacqueline Fernandez said, “Launching Just F, a feminine take on fitness from my perspective, is a big moment for me. I am confident that the brand will meet and exceed the expectations of young women across India, who wants to fulfil their fitness requirements without breaking the bank or compromising on style.”
 
The brand plans to open exclusive retail stores and partner with large format stores for product placement. Just F will also be available on Just F’s direct to consumer (DTC) page along with other e-commerce platforms. This is the second celebrity brand by Mojostar after the launch of a men’s fitness brand with Tiger Shroff’s Prowl last month.

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