Jack & Jones new campaign features Bollywood actor Ranveer Singh

By

Maverick Martins

Published
Oct 5, 2016

Global menswear brand Jack & Jones on Wednesday announced a new campaign -- 'Don't Hold Back' -- featuring Bollywood actor Ranveer Singh as their new brand ambassador.

To kickstart the campaign, the youth brand men's brand, owned by Denmark's Bestseller group, tapped the actor to write and sing a song entitled Don't Hold Back.

"Don't Hold Back is a strong message that I believe will resonate with the youth of the nation. It's a message that, I believe, echoes the vibe and attitude of our youth; follow your heart, and stop giving a damn about 'log kya kahenge' (what will people say)," Ranveer said in a statement.

The print campaign as well as a music video for Don't Hold Back will go live on Friday.