Jack & Jones launches exclusive 'goth' collection

By

Isabelle Crossley

Published
May 23, 2023

Bestseller’s clothing brand Jack & Jones has launched a new, limited edition collection inspired by goth fashion. The drop is part of the brand’s ‘Unmatched’ line and features handcrafted details including including laser imprints, appliqué repair work, and foil printing on denim.

“Goth fashion is known for its captivating symbolism, often drawing inspiration from a rich tapestry of dark and mysterious themes,” announced the brand in a press release on May 23. “The Urban Eclipse collection delve into the world of gothic symbols, allowing wearers to embrace the profound meanings behind the carefully curated designs using symbolic skulls, eagles, and ravens. The collection seamlessly integrates a monochromatic palette that complements various wardrobes with its exclusive style pieces ranging from t-shirts, shirts, jackets, and jeans.”
 
With this new launch, the brand aims to tap into the current revival of gothic fashion and appeal to wider customer demographics. The collection has launched across Jack & Jones stores and on its e-commerce store and is priced from Rs 4,499 to Rs 14,999.

Jack & Jones launched 25 years ago as a denim label and has since expanded to retail sportswear, casual wear, suits and formal wear, accessories, and footwear. The brand runs 94 stores and 417 shop-in-shops spread across the country.
 
The label is owned by Bestseller which is a fashion company founded in Denmark in 1975. The business is present in 46 countries with 2,800 chain stores and 12,000 multi-brand stores.