Jack & Jones launches Metaverse collection in India

By

Isabelle Crossley

Published
Apr 13, 2023

Apparel brand Jack & Jones has launched an exclusive Metaverse-themed collection in India. The new launch is designed to blend technology and fashion and blur the line between physical and virtual worlds.

“Bridging the gap between style and augmented reality, the new collection boasts an array of bright and playful colors that are ideal for summer,” announced the brand in a press release on April 12. “This limited-edition capsule is an innovative play on 3D augmented reality, taking the shopping experience at Jack & Jones to an elevated digital realm. Fashion, much like technology, is advancing in ways that are bold, unpredictable, and limitless. Inspired by this thought the new Metaverse collection highlights a range of fresh new styles and designs, in bold hues with splashes of neon and reflective colors, they add a futuristic flair to all outfits.”
 
The capsule collection is designed to translate the aesthetics of the virtual world into wearable casual wear. With graphic prints and relaxed silhouettes, the line is priced from Rs 1,499 onwards and caters to both men and women. 

Jack & Jones currently has 75 stores and 417 shop-in-shops spread across India. Online, the brand retails from its dedicated e-commerce store and also has a presence on a range of multi-brand platforms.