Jack&Jones India launch collaborative collection with Coca Cola

By

Isabelle Crossley

Published
Sep 30, 2021

Casual wear brand Jack&Jones India has partnered with Coca Cola to launch a limited-edition menswear collection featuring vintage style branding. 

For its latest in a long line of collaborations, Jack&Jones has reimagined the classic Coca Cola branding for a limited edition collection, the brand announced in a press release on September 29. The collection launched on the brand’s dedicated e-commerce store as well as in its exclusive retail outlets and shop-in-shops across the country. 
 
The collection is priced beginning at Rs 1,499 ($20.17) and garments include t-shirts, shirts, and hooded t-shirts in the classic Coca Cola colours of red, white, and black. The line is designed to appeal to a sense of nostalgia mixed with modern style cuts, according to the brand. 

“In today's fast-paced world, fashion is constantly evolving with the iconic Jack&Jones, equipped with fun and on trend collections, at the forefront of it all,” the brand announced in a press release. “In an ode to a classic brand while appealing to the sense of nostalgia, Jack&Jones is thrilled to announce the release of their all new limited edition collection with Coca Cola.”
 
Jack&Jones currently has currently has 75 stores and 417 shop-in-shops across India. The brand is run by Bestseller India, which has 209 exclusive brand outlets and is present in over 1,165 shop-in-shops in India. Bestseller India markets five other brands as well as Jack&Jones: Only, Vero Moda, Selected Homme, Junarose, and Only & Sons.