Jabong to launch 25 new global brands during ‘What’s In’ festival
Online fashion retailer Jabong will be launching 25 new global fashion brands on its platform during its upcoming ‘Jabong What’s In Festival’, which will be held from September 22 to 26.
The five-day festival will see the launch of global brands like Gap, Superdry Sport, Calvin Klein White label, Onistuka Tiger, Armani Jeans, Satya Paul, Nush, Coach, Tumi, Ted Baker and many more.
Commenting on the festival, Gaurav Kackar, Head of Brand at Jabong in a statement said, “We are excited about the onset of the new season and the 'What’s In Festival' is the manifestation of that excitement. The five-day carnival celebrates the latest in global fashion. During these five days, Jabong will launch and offer the Autumn/Winter collections of some of the biggest global brands.”
“The marketing campaign is focused on bringing forth the new trends and styles to our customers through relevant impact and frequency mediums. The campaign is supported by OOH (Out of Home), radio and influencer engagements to further amplify the message,” he added.
The fashion retailer will also be launching its new collection for Autumn/Winter 2018 and will be adding 50,000 new styles for all global brands on its platform, offering customers the latest trends from across the world.
Jabong, in order to differentiate itself from parent firm Myntra, which currently holds a dominant share of India’s online fashion market, is looking to tap the premium section of the market with its latest offerings in the luxury segment.
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