Jabong eyes 40% growth in FY 2017-18, adding 35 new brands

By

Maverick Martins

Published
Mar 27, 2017

Online fashion e-tailer Jabong is banking on the expansion of its product range, marketing investments and additional features in its mobile application to see 40% growth in the financial year 2017-18..

"We believe we are not at good levels, but we will invest now this year in creating much higher awareness for ourselves on three growth pillars. This year, in 2017-18, we are expecting 40 per cent growth in business," Jabong Chief Business Officer Rahul Taneja told a news agency.

He said that Jabong will invest in expanding range of products to give consumers more options to buy, make mobile application more engaging and invest in marketing to create more awareness among consumers about the brand.

The apparel category contributes around 45 per cent to the Jabong business, followed by footwear around 11-12 per cent, he added.

He said that the company is not burning capital anymore and is looking to EBIDTA to break even (indicator of cash flow) by March 2018.

"We have already demonstrated we could be operationally profitable," Taneja said.
He said that company operates on the basis of campaigns and gets fund for executing the campaigns once they are finalised.

Taneja said though there was a lot of competition in the area, companies which have a thorough understanding of the business and consumers will survive.

"When we started there were 300 online players in fashion category with different kind of models but now if you analyse there are only 25-28 players. It is a very attractive market but it is not easy to operate in this market."

After launching Yuvraj Singh's YWC Fashion brand, Jabong has plans to add some 35 more brands to its shopping catalogue.