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Fibre2Fashion
Published
May 24, 2017
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Jabong Mood Store redefines online shopping in India

By
Fibre2Fashion
Published
May 24, 2017

Jabong, India's leading online fashion retailer, has launched the 'Jabong Mood Store', which redefines how India shops for fashion online. The Mood Store is the first-ever comprehensive fashion store that allows consumers to shop the entire look as per their mood. It is based on deep understanding and analytics around preferences of Indian fashion customers.



The Mood Store will help users understand the best choices across moods like hanging out with friends, out for a road trip, stay at home pampering and working at the office among many others. Users will also be able to select the entire look based on different price points basis their needs.

Building on Jabong's brand philosophy of ‘Be You’, the Mood Store is the next step in Jabong innovating for growth.

"We understand both fashion and our consumers really well. Jabong consumer is more affluent, well-travelled, fashion forward and likes to buy complete looks, not just apparel. Fashion shopping behaviour tells us that people buy for a specific mood or occasion, not by categories. This insight led to the mood store innovation where consumers can shop entire looks together for a specific mood," said Gunjan Soni, head of Jabong.

"With the launch of mood store and several new brand launches we are well set for a growth momentum. Our strategy is to use 'tailored to fashion' innovations to attract and retain the experienced fashion shopper," said Gunjan Soni, head of Jabong," Soni added.


Jabong is credited with launching several industry-firsts in Indian fashion ecommerce such as ramp walk video, online shoppable fashion week and the concept of online shop-in-shop. 

Jabong has tied up with various banks to offer exciting cash backs for promoting the Jabong Mood Store, and will also run contests on Twitter.

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