JJ Valaya moves Delhi flagship store to Aerocity

By

Isabelle Crossley

Published
Feb 5, 2021

Luxury fashion brand JJ Valaya has shifted its Delhi flagship store ‘The World of Valaya’ to the JW Marriott Hotel in Aerocity, Delhi.

 
JJ Valaya recently announced its new location in Delhi on Facebook, sharing that the new space is located close to the Indira Gandhi International Airport. The new store is open Monday to Saturday and currently has social distancing measures in place. 
 
The brand also recently launched its latest traditional and occasion wear collection ‘The Royal Nomad’ inspired by palaces of the Shahs and Sultans and it is a celebration of ornate embellishments. The collection features a range of bridal lehengas for the spring wedding season as well as occasion wear couture. The collection features an array of jewel toned metallic textiles as well as a monochrome signature print. 

JJ Valaya’s dedicated e-commerce store recently launched a new tab titled ‘Art’, which is teased as ‘coming soon’. The brand’s Facebook page is also teasing an upcoming launch, showing just a vintage style carpet as a hint.  
 
JJ Valaya, born Jagsharanjit Singh Ahluwalia in Jodhpur, launched his eponymous brand in 1992 in New Delhi. The brand launched an e-commerce store last summer and uses the platform to retail its menswear, womenswear, and homeware lines.