JJ Valaya goes online amid Covid-19 crisis, launches e-commerce website

By

Maverick Martins

Published
Aug 27, 2020

Leading fashion designer JJ Valaya has launched his e-commerce website, which aims to cater to a worldwide audience amid the Covid-19 pandemic.
 

The veteran designer has pushed back the launch date of his exclusive luxury brand store ‘The World of JJ Valaya’ by a year due to Covid-19.
 
Commenting on the launch of his new website, JJ Valaya, in a statement said: “In the mid-90s, we were perhaps one of the first Indian fashion houses to launch a website at a time when the world had only just been introduced to the wonders of the internet. Over time, our focus shifted to brick-and-mortar stores and the expansion of the brand, and our virtual world took a back seat. Now, after nearly a decade, valaya.com comes back in an all-new avatar. The website was always a part of my post-sabbatical plans, the only change being that it now precedes the launch of our flagship experience, the ‘World of JJ Valaya, in early 2021.”

“Even as the site makes it easy for patrons and admirers all over India to browse and shop Valaya collections from the comfort of their homes, it also opens up the brand to a worldwide audience, especially those who don’t have access to Valaya collections in stores. In doing so, JJ Valaya aims to create a space for customers by establishing a bridge between the online and offline worlds,” Valaya added.
 
On the new Valaya website collections like Tabriz 2019-2020, The Shifting Leaves Chevron, JJ Valaya Accessories and bespoke pieces from Jhalamand House will all be available with worldwide shipping.
 
The website will also allow women shoppers to create their very own DIY IKA reversible Jacket by choosing their preferred fabrics, embroideries, prints, and finishes.