JFW Bengaluru all set to bewitch fashion aficionados

India’s only destination for kids fashion, Junior’s Fashion Week (JFW) is all set to bewitch fashion aficionados in Bengaluru.

International brands like US Polo Assn. Kids, Cherry Crumble California, Marks & Spencer, The Children's Place, Flying Machine Boyzone will be showcasing their Summer/Spring 2018 collection at the fashion event beginning June 15.

"We are pleased to partner with Junior’s Fashion Week for the 3rd year in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colors and prints in our new collection," Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., said.

Flying Machine Boys has sprinkled its collection with beachy prints and vibrant colors. While, The Children’s Place (TCP) weaves whimsical fantasies into its Spring ’18 collection.