×
109
Fashion Jobs
LIMEAPPLE APPAREL
Ecommerce Expert With Digital Marketing Skills
Permanent · CHENNAI
NIKE
sr. HR Operations Specialist
Permanent · Bengaluru
L'OREAL GROUP
Senior Manager - Digital Marketing & D2C, Kerastase
Permanent · Mumbai
NIKE
Senior Dynamic Application Security Tester – Cis, Icc, India
Permanent · Bengaluru
PUMA
Senior Manager - Golf Sales (Cpg-Cobra Puma Golf)
Permanent · Bengaluru
PUMA
Manager - Accounts Payable
Permanent · Bengaluru
PUMA
Senior Manager – Teamsport Sales
Permanent · Bengaluru
NIKE
Lead Technical Product Manager – p&m, Icc, India
Permanent · Bengaluru
PUMA
Manager – Warehouse Operations (Ecommerce)
Permanent · Gurugram
NIKE
Lead Product Manager, India – ed&a Icc
Permanent · Bengaluru
PVH
Manager, Business Solutions
Permanent · Bengaluru
NIKE
Identity And Access Management (Iam) Security Operations Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Expert Security Incident Coordinator, India – Cis Icc
Permanent · Bengaluru
NIKE
Data Engineer – ed&a, Icc, India
Permanent · Bengaluru
PUMA
Assistant Business Manager – Puma.Com
Permanent · Bengaluru
NIKE
Senior Software Engineer Iii – Retail Commerce Passplay, India - Consumer & Marketplace Icc
Permanent · Bengaluru
L'OREAL GROUP
Indirect Sourcing Manager
Permanent · Baddi
NIKE
Sap bi Lead Engineer – Sec Tech, Icc, India
Permanent · Bengaluru
NIYOSSHIC LUXURY CONSULTANCY
Social Media Intern
Internship · MUMBAI
SAAHRA
Graphic Design Summer Internships
Internship · NEW DELHI
HEMMING BEE
Fashion Production Intern
Internship · MUMBAI
HEMMING BEE
Fashion Production Intern
Internship · MUMBAI
Published
Mar 18, 2021
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

J. M. Weston unveils haute couture collection in refreshed Marais gallery boutique

Published
Mar 18, 2021

J. M. Weston, the French shoe marque that is the very definition of Gallic preppy, has launched a haute couture footwear collection for women.


An exhibit inside the Marais store - Photo: J. M. Weston - Foto: J.M. Weston



The brand’s creative director Olivier Saillard celebrated the new collection with the opening this week of a novel new exhibition entitled Souvenir d’un Défilé or Memory of a Fashion Show, inside Weston’s revamped airy boutique in the Marais.
 
Tailoring a brand’s concept to fit a city or neighborhood is a key part of smart contemporary retailing, one reason Saillard has reimagined the store, adding an exhibition space to the boutique, first opened in 2016 and located in a Paris quartier known for its multiple art galleries.

“I wanted a hybrid and cultural space for both our exhibitions and to retail our collections. Especially when everything is closed and everything is too virtual,” explained Saillard.
 
For this debut exhibition, Saillard invited a series of stars to provide a complete looks from their wardrobe: from actresses like Charlotte Rampling and Tilda Swinton; to noted Paris editors and publishers - Tina Isaac, Elizabeth von Guttman, Nathalie Ours and Marie-Pierre Lannelongue.


Photo: J. M. Weston - Foto: J.M. Weston


 
Each ensemble perched on a foldable school chair, before a pair of couture Westons: for Rampling, black classic loafers with a leather peony; for Swinton, brown suede moccasins finished with wooden twigs made of rawhide - all inspired by the Italian art movement, Arte Povera.
 
The exhibition also celebrates the 130th anniversary of the brand, while the couture footwear opens up Weston to a more feminine audience.
 
“Couture has both an ecological and ego-logical meaning. To be measured the client has to physically walk to our stores, and because as it's made-to-measure we don’t have to create a whole huge stock,” joked Saillard.
 
All told, 18 possible handmade looks, priced from €1,900 to €3,900, each including natural elements – buds, peas or petals, all composed of leather.
 
Next up, Saillard plans a retrospective on the house and its origin in Limoges, the ancient Gallo-Roman city in southwest central France, and hometown of Impressionist painter Pierre-Auguste Renoir.


The Souvenirs d'un Défilé exhibition - Photo: J. M. Weston - Foto : J.M. Weston


 
“There is no point in having the same store in each city,” insists Saillard, who reinvented the brand’s Bordeaux store as an artist’s atelier, and plans significant changes in Japan, the brand’s largest foreign market.
 
Arguably, Europe’s single most influential curator of fashion retrospectives, and former director of the fashion museum Palais Galliera, Saillard does confess to missing his old job and admitted to musing on the idea of a Fashion Biennale in Paris.
 
“A bit like there is a Biennale of Art in Venice. But in a poetic form, where we stop associating fashion with money and luxury. Fashion should be about the poetry of clothing. We don’t talk enough about that intimate moment,” he sniffed.
 
Stay tuned.
 
 
 

Copyright © 2021 FashionNetwork.com All rights reserved.