Itsom and Huma Adnan to hold U.S. pop-up with LIFT in New Jersey
LIFT: Luxury Indian Fashion Tour will hold a U.S. pop-up shop for Itsom by Ssomya and Huma Adnan at the Lake Chateau in Woodbridge, New Jersey on August 18 to showcase the brands’ latest festive collections.
LIFT will hold a pop-up for the two Indian traditional womenswear brands on August 18 in New Jersey, the fashion events management business announced on its social media. The event, which will be hosted in partnership with Velvet Box, Events de Luxe, and Anand, will showcase Itsom by Ssomya and Huma Adnan’s latest collections and allow New Jersey shoppers to see them in person. Both brands’ festive collections feature embellished lehengas, sarees, gowns, and accessories.
LIFT recently on-boarded designer Huma Adnan and is taking her brand’s latest collection across the U.S. for a month-long pop-up tour. Other upcoming events include a collection showcase at in Dallas, Texas, on August 11 and in Houston, Texas, on August 17.
LIFT also recently brought designer Neeta Lulla to the U.S. for a fashion tour and is continuing to host pop-ups with the designer over the summer. LIFT has already hosted pop-ups in Los Angeles and Chicago for Neeta Lulla.
Itsom by Ssomya is a womenswear brand founded by Somya Khurana that retails traditional and fusion wear. The brand has previously taken part in other international pop-up shopping events such as Posh Rack, which was held in Dubai in April.
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