×
774
Fashion Jobs
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Thanjavur
Permanent · Thanjavur
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Karjat
Permanent · Karjat
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Darjeeling
Permanent · Darjeeling
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Ankleshwar
Permanent · Ankleshwar
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Pali
Permanent · Pali
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Kurseong
Permanent · Kurseong
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Kumbakonam
Permanent · Kumbakonam
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Dausa
Permanent · Dausa
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Siana
Permanent · Siyana
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Tirupur
Permanent · Tiruppur
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Kashipur
Permanent · Kashipur
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Dibrugarh
Permanent · Dibrugarh
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Aurangabad
Permanent · Aurangabad
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Palitana
Permanent · Palitana
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Rajgir
Permanent · Rajgir
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Gandhidham
Permanent · Gandhidham
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Tirupati
Permanent · Tirupati
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Lonavala
Permanent · Lonavala
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Durgapur
Permanent · Durgapur
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Balasinor
Permanent · Balasinor
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Panhala
Permanent · Panhala
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Ranchi
Permanent · Ranchi
Published
Nov 3, 2017
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

ITC to launch skincare range through Charmis

Published
Nov 3, 2017

One of India’s largest consumer goods companies, ITC Limited, is rolling out a skincare line for Charmis, a brand the business acquired from Colgate-Palmolive in June.

ITC will launch a new range of products through their newly acquired band Charmis next year - ITC- Facebook


ITC has announced that Charmis will be launching a new skincare line next year that will seek to compete with other beauty brands in the mass segment of the market such as Pond’s and Nivea.

“There are very few brands that have face equity, and women are particularly sensitive to what they apply on their face,” said Sameer Satpathy, the Business Chief Executive of ITC’s Personal Care Products section. “Charmis has face equity since it has a lot of nascent goodwill. We will make the brand contemporary and eventually extend it into several categories positioned in the mass segment.”

ITC announced that they will not be rolling out any new products through the brand until next year and have also refrained from specifying exactly what kind of products they will launch. It is expected that Charmis will launch face creams such as moisturising and anti-aging formulas and perhaps skin lightening creams and facewashes. Although no new product lines have been launched as yet, ITC has re-launched Charmis’ “winter cream” for the holiday season.

Copyright © 2022 FashionNetwork.com All rights reserved.