ITC's Savlon namess Tara Sutaria as brand ambassador

By

Maverick Martins

Published
Jan 6, 2022

ITC Savlon has signed Bollywood actor Tara Sutaria as the brand ambassador for its Savlon range of soaps.

The brand has started its association with the actor by launching a new film campaign across platforms.

Commenting on the association, Sameer Satpathy, CEO of the personal care division at ITC Limited in a statement said, “Savlon has been the front runner in addressing evolving consumer needs through innovation. The health soap category has seen a robust growth over the past two years. While hygiene has become a way of life for all, with consumer needs evolving, personal hygiene has progressed from providing protection only to ensuring value-added skin care benefits as well. Tara’s partnership with the brand brings with her a vibrant & fresh feel to the category that the Savlon soap encompasses.”

Tara Sutaria added, “I feel privileged to be associated with Savlon, a brand that is consumer focused and solution oriented with its innovative product offerings. I am a great proponent of using a trusted name for protection against germs for the safety of my family and myself."

ITC acquired Savlon from Johnson & Johnson around six years back and currently is one of the highest revenue-generating brands for the company.