ITC’s Charmis names Kiara Advani as brand ambassador
ITC’s personal care brand Charmis has appointed Bollywood actor Kiara Advani as its brand ambassador.
With this association, Charmis aims to widen its reach in the Indian market. It has launched a new brand campaign featuring Advani across platforms to promote the brand.
Commenting on the appointment, Sameer Satpathy, chief executive, officer of the personal care division at ITC Limited in a statement said, “Our R&D team at ITC’s life sciences and technology centre leverages its deep research and world-class expertise in biosciences to introduce a range of Charmis products. Kiara brings with her the energy and vibrance that is synonymous with this new Charmis range, and we are glad to announce her as the new face of the brand.”
Kiara Advani added, “Skincare has always been very important to me. I’m happy to be a part of the Charmis family and I can’t wait to introduce all its modern face care offerings. When I think of Charmis, I think of vibrance and radiance and together we endeavour to bring exciting yet effective skincare for everyone.”
ITC had acquired Charmis from Colgate-Palmolive in June 2017 and since then has been rapidly expanding its product portfolio by launching new products every year to compete with other beauty brands in the mass segment of the market such as Pond’s and Nivea.
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