ITC launches Engage Intense with Shubman Gill as brand ambassador

By

Maverick Martins

Published
Apr 19, 2023

ITC Limited has expanded its deodorant range with the launch of ‘Engage Intense’. The brand has appointed cricketer Shubman Gill as the brand ambassador.

Engage Intense has launched a campaign featuring the cricketer where he shares his own journey of dedication, faith, and positivity.

With this campaign, the brand aims to connect with its target audience and strike a chord with young men across the country.

Commenting on the launch, Sameer Satpathy, divisional chief executive personal care business at ITC limited in a statement said, “Many young people are more willing to take risks and pursue their passion and dreams, even if it requires enormous hard work and facing uncertainties. It is this journey of the zeal for performance that Engage Intense celebrates. With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise.”

Shubman Gill added, “Performance is key and preparations to bring the A game always needs a lot of practice, patience, and motivation. I am happy to partner with Engage to showcase this intensity that helps achieve the pinnacle of performance.”

Engage Intense is available in two variants, Black Skies and Green Turf. It is priced at Rs 230 ($3) for 150 ml and available in leading retail outlets across India.