ITC Fiama expands product range with launch of ‘Happy Naturals’

By

Maverick Martins

Published
May 19, 2023

Personal care brand ITC Fiama has expanded its product portfolio with the launch ‘Happy Naturals’ that includes a wide range of shower gels and perfume mists.

Fiama claims that the new range of perfume mists and shower gels are made with 97 percent natural ingredients and comes in recycled packaging.

The ‘Happy Naturals’ range was launched with a campaign that includes a television commercial with actor and Fiama’s brand ambassador Sara Ali Khan.

Commenting on the launch, Sameer Satpathy, chief executive of personal care products business division at ITC Limited in a statement said, “Skin often modulates emotions and Fiama leverages this insight to introduce Happy Naturals for Happy Skin. The range, crafted with natural origin content is a step forward to include clean beauty and provide consumers a conscious choice.”

Sara Ali Khan added, “I have had a fun-filled journey working with Fiama over the last four years, and shooting for this tele was yet another memorable experience. The Happy Naturals range is my go-to daily self-care ritual, which truly evokes the little surprises that nature has to offer.”

The newly launched product range of shower gels and perfume mists will be available across leading retail stores and e-commerce portals in India.