ITC Engage names Kartik Aaryan, Tara Sutaria as new brand ambassadors
today Nov 18, 2019
ITC-owned fragrance brand, Engage, has named Bollywood actors Kartik Aryan and Tara Sutaria as its first brand ambassadors.
Engage is banking on the popularity of the actors, especially among the millennials, to boost sales of its new range of fragrances
The actors will endorse Engage's deodorant range, including Intrigue and Spirit for him and her. Likewise, Engage will soon be launching a multi-media campaign featuring the actors
Commenting on the association with the actors, Sameer Satpathy chief executive personal care products business division at ITC in a statement said:“ITC Engage, since its inception, has grown to become one of the most loved fragrance brands in the country. Kartik Aaryan and Tara Sutaria embody the core brand value of Engage and we are happy to have them on board.”
Sharing his thoughts on the brand association, Kartik said: “Engage is an interesting fragrance brand not only for its fragrance choices but also is the only brand that makes and launches fragrances for men and women together. It is exciting and I am extremely happy to be a part of the Engage family.”
Sutaria added: “Engage is one brand that is not only known for its innovations and fragrances, but also its spirited, equal and playful proposition of romance. I am elated to be a part of Engage.”
Engage deodorant is the country’s second biggest brand with value market share at 10.5 percent and sales of over Rs 300 crore.
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