ITC Engage expands portfolio with launch of new range of Eau De Parfums

By

Maverick Martins

Published
Feb 2, 2023

ITC Engage, one of India’s leading fragrance brands has expanded its product portfolio with the launch of a new range of Eau De Parfums for men and women.

The range consists of Engage Indigo Skies, Engage Amber Hues for men and Engage Verona, Engage Fantasia for women.

Commenting on the launch, Sameer Satpathy, CEO of personal care products business at ITC in a statement said, “I believe, fragrance defines an identity and helps make a distinct statement. ITC Engage has been a trendsetter in experimenting and layering with unique fragrances and formats. The endeavour to present a global best continues and this new range of Engage Eau De Parfums is a testament to the exquisite craftsmanship of creating the finest fragrances.”

“Fragrance is intrinsic to fashion and with this new series, Engage, presents a visual and sensorial narrative that addresses the intricacies of attraction and attention,” he added.

The new Engage Eau de Parfum range has been priced at Rs 599 ($7) and available on ITC e-store, Flipkart, Purplle, Amazon, Nykaa, and all leading physical retail stores across India.