ITC Charmis signs Sanjana Sanghi as brand ambassador
Face care brand ITC Charmis has signed Bollywood actress Sanjana Sanghi as its latest brand ambassador. Charmis has also expanded its product portfolio with the launch of a face serum.
Sanghi will be seen endorsing the brand on print, television, and digital platforms and will soon shoot her first TVC to promote the new face serum product.
Commenting on her association with the brand, Sanghi in a statement said: “Charmis for me is so special; it has been a home favourite, used over the years. With Deep Radiance, the brand takes a defining leap in addressing consumer needs and encouraging them to indulge in authentic skin and face care.”
Sameer Satpathy, divisional chief executive of personal care products at ITC, added: “Leveraging ITC’s best in class research and development capabilities and its global knowledge on biosciences and skincare, Charmis deep radiance range are a range of efficacious products designed for the needs of today’s consumers.”
ITC had acquired Charmis from Colgate-Palmolive in June 2017 and since then has been rapidly expanding its product portfolio by launching new products every year to compete with other beauty brands in the mass segment of the market such as Pond’s and Nivea.
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